Sigstr EyeQuant Ebook Design

At Sigstr I created various fun collateral for use at conferences and events. Sigstr is a an email signature tool that helps marketers turn company emails into a targeted marketing channel.

Sigstr teamed up with EyeQuant, an eye tracking software, to analyze how customers are reading their emails. The number of email communication send and received per day totals over 269 billion. And on average, employees will send or receive 122 emails per day. By teaming up with EyeQuant they revealed that the most impactful part of every day email communication is the email signature.

The project

I was tasked with creating visuals for an Ebook to help users understand just how EyeQuants technology is able to track a readers eyes and indicate hot spots in an email that viewers spend more time on.